FSBO's the Power of Off Market Properties

You have to think outside the box to get discounted deals today.  Your agent is a fabulous power team member, but if you want deals that no one else knows about FSBO's (For Sale By Owner) is the way to go.  You can find FSBO's online, by signs in their yard, and my direct mail.  The key is going after them...

So how do I do that you ask...Well, here's the steps and script to get you moving:

* If you’re making the outbound call

• Note who you’re calling
• Note where you got their information form

* If you’re receiving the call from your own marketing

1. Make sure to collect their information
2. Ask them where they got your number (track what is working)

*The script

• Be Polite, built rapport

• Open ended, get them talking
• Don’t just straight to price

3. How soon do you need to sell? – second level of motivation

4. What condition is your home in? – Any notable repairs?

• Absentee: What improvements would be needed for you to move in?
• Male: Have you had any improvements made on the home?
• Female: Are there any repairs that need to be made?

5. I’m an investor that buyers homes one of two ways

1. Cash quickly at a discount
2. Terms (long term lease option)

* If interested: Schedule an appointment to visit the property

* If remote: Ask them to send pictures of the property

* If unmotivated or not yet interested: Make sure they keep your information incase their circumstances change

Get the ball rolling.  You never know where your next deal may come from.  I always say, "If you don't ask, they can't say Yes!"